Archetypes

Reusable patterns for common local-business site shapes.

These archetypes keep the packet concrete. They are not abstract personas. They are implementation patterns the buyer can actually reuse.

Local service businesses that sell trust, outcomes, and contact speed.

Service business

Built for contractors, consultants, and operators who need credibility and lead flow.

  • Outcome-led homepage structure
  • Quote and contact conversion emphasis
  • Reusable trust and proof sections

Open archetype

Law, health, and advisory practices that need expertise without generic corporate fluff.

Practice business

Tailored for firms that need authority, clarity, and professional restraint.

  • Structured services and expertise pages
  • Professional proof positioning
  • Documentation that keeps stakeholders aligned

Open archetype

Smaller businesses that need a clear web presence without product complexity.

Brochure business

A calm, polished option for simple local websites that still need operational rigor.

  • Lean page inventory
  • Fast launch workflow
  • Reusable content capture scaffolding

Open archetype